Nobody likes to feel like a number and we all love the personal touch when it comes to customer service. By personalising your marketing campaigns, you can reach a wider audience and engage customers with your brand, ensuring they will remain loyal to you for years to come. Whether you opt for an email marketing campaign or direct mail approach, the goal is the same – attract … [Read more...] about How to Make Design Personal
So you’ve set up your WordPress blog and are done with the mechanics part of the game. Now it’s time to get done to the actual writing process. So many new bloggers out there spend so much time researching WordPress, what plugins they need to have, how to make it attractive, how to generate keywords and how to get SEO for their new blog right that they actually forget that the … [Read more...] about Expert tips on writing your first WordPress post
Just because you can find your way around your new website doesn’t mean that other people can. This is why it is so vital to get a cross-section of your website’s target audience to road-test the site before you unveil it to the world. This process of evaluation is called ‘usability testing’ and the results of the process will be vital in determining whether your website is fit … [Read more...] about 10 tips for getting the most out of usability testing
It wasn't long ago that the new web industry buzzword began floating around, Responsive Design. The idea as you may gather is to respond to something. But, actually it needs a little more explanation. As Mark Boulton points out in these two tweets. Please, please can we please stop calling mobile web sites – designed for particular devices –'responsive web design'. They're … [Read more...] about Responsive Web Design – What is it?
One of the most common questions I ask is why I have used a certain colour for a certain logo of certain part of a design. The answer can be as simple as " its what your style guide says i MUST do" but thankfully it's more often the start of a communication that can take a good cup of coffee! Colour's evoke emotions, most of them you will know consciously, some not so. The … [Read more...] about The Psychology of Color in Design