Every once in a while a person dies who is so important to a particular industry that we are all forced to stop and think about that person, what they achieved and what their legacy will be. For me, most of this is summed up in the official Steve Jobs biography that has been released this week written by Walter Issacson a friend of Steve’s and it really is amazing.
As the title of the post would suggest, this post is about the legacy of Steve Jobs. No matter my opinions on himself or Apple, I feel their is a great deal we as businesses (regardless of size) can learn from this man. So without further a-do here are the lessons I think we can all learn from Steven Paul Jobs.
<h4><span style="color: #ff6600;"><strong>Customers Know More Than "Experts"</strong></span>
But this doesn’t mean they know how to tell you what they want. Steve ignored advice from experts for many years on how to do things, in essence because they thought rigidly and thought inside the box! Customers though, do know what they want, but no amount of customer surveys or testing can get this kind of information (we all want something else) – so be bold and take a leap of faith, do what YOU think is best.