If you are thinking about hiring an SEO consultant, such as myself (hello!), then you are looking for help in the promotion of your website within search engines and possibly to increase the number of site conversions too. In reaching this page you've probably searched to see why you should hire an seo consultant (or something like that) because you are unsure about spending … [Read more...] about Should You Hire an SEO Expert?
Being a lawyer and providing legal counseling might sound a little drudged and full of tedious documentation. However, these facts do not exempt you from setting up a website for your law firm. A law website is as significant and equally effective as the website of any other service in a certain industry. If you are selling legal services, it is imperative that you understand … [Read more...] about Essential Marketing Elements of Every Law Firm Web Site
On April 24th 2012 Google rolled out its latest algorithmic update. Penguin as it is so affectionately known has hardly been as cute and fluffy as its feathered namesake. In fact, Google’s Penguin is pretty vicious. Webmasters all over the world saw their rankings slashed overnight, and their pages disappear from the SERPs. Some small companies were affected that badly they … [Read more...] about 5 Ways to Get Penalised By Penguin
In 2008 a man came to prominence across the world. Yet months before he had not really been known to those outside of the US, and maybe even in the US general population. This man through community organisation and a brilliant online campaign became the 44th president of the USA. He is of course Barack Obama. Obama's online campaign though was more than just the odd Facebook … [Read more...] about Political Campaigns Online – The Changing Face of Politics
Content Strategy is the term used to describe many aspects of your website's content, from the type and focus of content, to its organisation, management and ongoing development. Content Strategy is a key part of any modern website. In this series of articles I will take a look at the question "What is Content Strategy" and use SEO Andy as an example of Content Strategy at work … [Read more...] about What is Content Strategy – An Introduction