If you are thinking about hiring an SEO consultant, such as myself (hello!), then you are looking for help in the promotion of your website within search engines and possibly to increase the number of site conversions too. In reaching this page you've probably searched to see why you should hire an seo consultant (or something like that) because you are unsure about spending … [Read more...] about Should You Hire an SEO Expert?
SEO, or Search Engine Optimisation, is the practice of increasing your search performance using techniques such as creating quality content, creating great urls and using clean code (amongst many other things). But before we get into a bit more detail we need to think about how search engines actually work, to do this here is @mattcutts of @google talking about it. [youtube … [Read more...] about What is SEO? How Does Search Work?
Recent Testing on SPYW and How Personalised Search is Developing Search Plus Your World (SPYW) recap. A normal search on Google is conducted in open search (http://) . When you are logged in to any Google product, and you conduct a search, (https:// ) this search is then conducted in a secure search mode. This secure search mode has been called Search Plus Your Wolrd. Google … [Read more...] about Search Plus Your World (Google+ and Search)
One of the most common questions I ask is why I have used a certain colour for a certain logo of certain part of a design. The answer can be as simple as " its what your style guide says i MUST do" but thankfully it's more often the start of a communication that can take a good cup of coffee! Colour's evoke emotions, most of them you will know consciously, some not so. The … [Read more...] about The Psychology of Color in Design