With Google Chrome now calling out insecure browsers as 'not secure' and many website falling short of the standard - basically not having SSL. The industry are finally seeing the rush we have always wanted to see to secure website, however there comes an issue with this. Those who do it themselves or have it done on the cheap often skip a step or incorrectly implement this … [Read more...] about Moving to SSL? You Must 301 – Don’t Skip This Step!
Logo's are often the most iconic part of any brand, sometimes shape within a logo once seen is something you just have to tell your friends about (the arrow in the FedEx logo or the bear in the Toblerone logo). A logo can be instantly recognisable, think about Apple and CocaCola ... there aren't many folks in the world who couldn't describe how those two logos look. Each day we … [Read more...] about What’s In A Logo? Exploring the World of Logos
E-commerce is a growing business, it has been for a long time. This means competition in most sectors is stiff, but with modern tracking systems such as Google Analytics you can really out perform your competitors, if used correctly of course. Lets take a look at the four main reasons we would want to track your online shoppers in some detail. Simple Tracking of Revenue Most … [Read more...] about Google Analytics – E-Commerce Tracking Explained
Ever wondered what the heck a "session" or "pageview" is, or what "bounce rate" really means? In this post I want to explain a little more about each of the Key Metrics presented by Google Analytics, and more importantly how you can begin to use that data to shape your website for growth. Before you begin it is important to have installed Google Analytics on your website, be … [Read more...] about Google Analytics – Understanding the Basics
There are a plethora of Content Management Systems, such as WordPress, Magento, Joomla etc etc. Earlier, I spoke about installing Google Analytics to WordPress, some people have asked what about other CMS's and those without a CMS, so I want to give you a list of plugins or tools I used for installing Google Analytics. Why I Recommend Using a Plugin for Google Analytics Before … [Read more...] about Installing Google Analytics for Magento, Joomla, Drupal and non-CMS websites.