If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors but how do you get value from that data, and in a form which really helps you? The answer is through use of Goals. Goals let you measure how often users take or complete specific actions. (Otherwise known as a conversion). Before you can get going with … [Read more...] about Google Analytics – Setting Up Goals
Ever wondered what the heck a "session" or "pageview" is, or what "bounce rate" really means? In this post I want to explain a little more about each of the Key Metrics presented by Google Analytics, and more importantly how you can begin to use that data to shape your website for growth. Before you begin it is important to have installed Google Analytics on your website, be … [Read more...] about Google Analytics – Understanding the Basics
When you are launching a fantastic new website you, like any website owner, wants the best for that website. You want it to gain traction quickly, build your brand, and most importantly grow your business. However, the reality is that without basic SEO you are going to struggle. Today, I want to introduce you to my SEO Checklist for New Websites. It's a free downloadable guide … [Read more...] about The SEO Checklist for New Websites
The promise of more helpful tools and information from Google Webmaster Tools has been looming for a while, over the past few months we've seen some great changes including changes to indexed status, manual actions being listed and some cool integration into Google Analytics. Late last week Danny Sullivan of Search Engine Land (a must read blog for any SEO) confirmed that … [Read more...] about A Year’s Worth of Search Queries in Webmaster Tools!
In this article I want to share two Google Penalty Checking Tools - I don't often write recommendations to tools or services, but these two tools combined are great for anyone who things they may have been effected by a Google Algo Update. Both tools are very useful in their own right, but together you can get a full picture. Both tools take just moments to set up and see … [Read more...] about Google Penalty Checker Tools