If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors but how do you get value from that data, and in a form which really helps you? The answer is through use of Goals. Goals let you measure how often users take or complete specific actions. (Otherwise known as a conversion). Before you can get going with … [Read more...] about Google Analytics – Setting Up Goals
Ever wondered what the heck a "session" or "pageview" is, or what "bounce rate" really means? In this post I want to explain a little more about each of the Key Metrics presented by Google Analytics, and more importantly how you can begin to use that data to shape your website for growth. Before you begin it is important to have installed Google Analytics on your website, be … [Read more...] about Google Analytics – Understanding the Basics
There are a plethora of Content Management Systems, such as WordPress, Magento, Joomla etc etc. Earlier, I spoke about installing Google Analytics to WordPress, some people have asked what about other CMS's and those without a CMS, so I want to give you a list of plugins or tools I used for installing Google Analytics. Why I Recommend Using a Plugin for Google Analytics Before … [Read more...] about Installing Google Analytics for Magento, Joomla, Drupal and non-CMS websites.
Yesterday I had the pleasure of visiting The Apprentice Academy in Manchester to talk about Google Analytics and WordPress, among other digital marketing topics. So today I wanted to share with you some of the things that I do to ensure I get the most from Google Analytics when using a WordPress website. Now, none of us want #KoalaRage (ask @PamWheelerUK about that) - we all … [Read more...] about Setting Up Google Analytics in WordPress – Without #KoalaRage