How to Set Real Goals for Your Website

Most of the people I work with when asked what their digital marketing (or seo) goals are will say “get high google rankings” … and whilst a goal it really isn’t a real goal. And whilst we are talking about goals which are a load of bull:...

Google Analytics – Setting Up Goals

If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors but how do you get value from that data, and in a form which really helps you? The answer is through use of Goals. Goals let you measure how often...