When you are launching a fantastic new website you, like any website owner, wants the best for that website. You want it to gain traction quickly, build your brand, and most importantly grow your business. However, the reality is that without basic SEO you are going to struggle. Today, I want to introduce you to my SEO Checklist for New Websites. It's a free downloadable guide … [Read more...] about The SEO Checklist for New Websites
Once again I have been lucky enough to be featured in .net magazine. Last time I took part in the design off section of the magazine. In issue 230, this time, an article I have written about how user experience is a part of search optimisation. The topic of Web Design and SEO working together is a question we've talked about previously a few times, including a post by Aaron … [Read more...] about User Experience Meets SEO – @NetMag Feature
SEO, or Search Engine Optimisation, is the practice of increasing your search performance using techniques such as creating quality content, creating great urls and using clean code (amongst many other things). But before we get into a bit more detail we need to think about how search engines actually work, to do this here is @mattcutts of @google talking about it. [youtube … [Read more...] about What is SEO? How Does Search Work?
It wasn't long ago that the new web industry buzzword began floating around, Responsive Design. The idea as you may gather is to respond to something. But, actually it needs a little more explanation. As Mark Boulton points out in these two tweets. Please, please can we please stop calling mobile web sites – designed for particular devices –'responsive web design'. They're … [Read more...] about Responsive Web Design – What is it?
The Perfect Meta Description is something I've mentioned in a previous post, if you've not read that I advise you read it first. Following on from that I wanted to give you some simple ideas about how to create a killer meta description that will increase your click-through's from search results pages (SERPs). It's an Elevator Pitch Forget the 60 seconds you are used to in the … [Read more...] about 6 Ways to Craft Your Meta Descriptions Perfectly