Around a month ago I was introduced to a new online tool / app called Canva by Guy Kawasaki, Peg Fitzpatrick & Mari Smith in a Google Hangout. Its a simple tool that runs through your web browser and is Free to use - it's like photoshop but without the hassle, the only time it costs anything is if you use one of their images as a background or layer on the graphic - so … [Read more...] about Introducing Canva for Social Media
Remember when your were just a kid and your grandparents would sit you down and tell you this "true" story about some other kid just to get you to wash your teeth or eat your peas ? Well that was a brand storytelling just as any other that a company uses now a days. They told you an interesting tale, but in a way that was captivating, you'd never forget it and maybe it would … [Read more...] about The impact of Brand storytelling
Being a lawyer and providing legal counseling might sound a little drudged and full of tedious documentation. However, these facts do not exempt you from setting up a website for your law firm. A law website is as significant and equally effective as the website of any other service in a certain industry. If you are selling legal services, it is imperative that you understand … [Read more...] about Essential Marketing Elements of Every Law Firm Web Site
Well, is it? Sheer strength in numbers alone has many businesses looking at Facebook as their potential ticket to social media marketing stardom. You can’t blame them, really. I mean with more than a billion users connected, it would be downright silly to not at least consider how this popular social channel can help your efforts. Facebook offers the opportunity to connect with … [Read more...] about Is Your Facebook Marketing Strategy Making an Impact?
In 2008 a man came to prominence across the world. Yet months before he had not really been known to those outside of the US, and maybe even in the US general population. This man through community organisation and a brilliant online campaign became the 44th president of the USA. He is of course Barack Obama. Obama's online campaign though was more than just the odd Facebook … [Read more...] about Political Campaigns Online – The Changing Face of Politics