4 Reasons Small Data is Better Than Big Data

There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things.  Big Data is often...

Embracing Failure – and My Love of Data

In Marketing, of any kind, there will always be failures. Failures to reach a target, Failures in a product or service launch, Failures in communications etc etc – as Murphy’s law states Anything that can possibly go wrong, does. Before we dive into this...