There is no denying that "Big Data" can be important to SEO and Digital Marketing. Whether it's looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things. Big Data is often available at your finger tips, for us Digital Marketing types there is Google Trends, a way to see what is trending in Google Search … [Read more...] about 4 Reasons Small Data is Better Than Big Data
big data
Embracing Failure – and My Love of Data
In Marketing, of any kind, there will always be failures. Failures to reach a target, Failures in a product or service launch, Failures in communications etc etc - as Murphy's law states Anything that can possibly go wrong, does. Before we dive into this post I want to quickly point you to a few places which talk about embracing failure in business generally. Richard Branson … [Read more...] about Embracing Failure – and My Love of Data