E-commerce is a growing business, it has been for a long time. This means competition in most sectors is stiff, but with modern tracking systems such as Google Analytics you can really out perform your competitors, if used correctly of course. Lets take a look at the four main reasons we would want to track your online shoppers in some detail. Simple Tracking of Revenue Most … [Read more...] about Google Analytics – E-Commerce Tracking Explained
We are around two thirds of the way to the finish line with public voting for the UK Blog Awards 2015, and so to show why I've been nominated and ask for your support - here are 5 of the most read and most popular blogs this year. The last date of voting is now 3rd December, following issues with voting in the first few days. If you voted over the first couple of days, please … [Read more...] about 5 of the Most Read Blogs on SEOAndy in 2014
Which colour do you think sells the most of a given product, say a new mobile such as the Moto X where you could have any colour back pannel... Did you say blue? 40% of folks favorite colour is blue so you would think thats right, but its not. Psychology in Online Shopping are things we've spoken about before, telling stories, brand awareness, how you use social media all have … [Read more...] about Colours Colors and Kulers – Black Rules?
As part of my 30 Day Challenge of Blogging once a day, I am part of a group on facebook - contributing to help others in blogging and also helping myself along the way. It's kind of an AA group for bloggers. Yesterday evening one question cropped up in the group about comments on blogs vs comments on social media and how to deal with that. Solution included dropping Facebook … [Read more...] about Be Omni-Present – The “Be Everywhere” Mentality of Online Business
If you are reading this, hopefully you have Google Analytics set up and ready to go. It is collecting data from visitors but how do you get value from that data, and in a form which really helps you? The answer is through use of Goals. Goals let you measure how often users take or complete specific actions. (Otherwise known as a conversion). Before you can get going with … [Read more...] about Google Analytics – Setting Up Goals