Most of the people I work with when asked what their digital marketing (or seo) goals are will say "get high google rankings" ... and whilst a goal it really isn't a real goal. And whilst we are talking about goals which are a load of bull: driving traffic, building page rank, number of retweets and volume of facebook likes - are all tripe. Ok, so I've probably covered a number … [Read more...] about How to Set Real Goals for Your Website
We now have 27 days until Christmas, the year has flown by and suddenly we are pondering what to get our loved ones this Christmas. It's always the same, bottle of wine, chocolates, a new top, a new gadget, or maybe a gift voucher. But being a Coffee Lover, this year I want to suggest you buy a special gift - a gift that keeps giving for months. A Christmas Coffee Subscription … [Read more...] about Christmas Coffee Gift Anyone?
UTM Tracking is more commonly known as "those big long link things", they are big long links because attached to the links are parameters or UTM-tags. These tags are used by Google Analaytics for better recognition and connection of events, campaigns and traffic sources. UTM tracking can be a fairly advanced topic and as such I would advise ensuring you are familiar with Google … [Read more...] about Google Analytics – UTM Tracking, What the…
Having looked previously at the Google Analytics Audience Demographics in this post I want to look at the GA dashboard for Acquisition of Traffic. Put simply, the Acquisition Report is a window into how your website aquires traffic. It allows you to ensure that you are spending time, effort and (potentially) money in attracting visitors using the right source and medium. Note: … [Read more...] about Google Analytics – Acquisition & Source of Traffic
The next step in making the most of Google Analytics is to look at the default reporting offered by GA itself. Over the next few articles we will look to understand each of the main tabs; Audience, Acquisition, Behaviour and Conversion. What is in the Audience Report? There are 3 distinct sections to the Audience Reports: Who your audience are (Demographics), How they consume … [Read more...] about Google Analytics – Audience & Demographics Reports