Digital Marketing is continuously evolving, adding pressure to business owners to alter and consistently manage their online presence or risk the problem of falling behind their competitors. For a quick overview and update of what’s essential in the 2020 social media marketing sphere, the below provides you a snapshot to get you up to speed.

The Importance of Social Media 

A thriving and reputable presence across social media puts faith and trust in your brand, giving customers the confidence to buy from your company.

If you don’t have the time and expertise to dedicate the attention your social media platforms (and online presence as a whole) needs, could be the answer to your marketing problems. Part of a digital marketing agencies job is to manage content created about your brand to protect and enhance your image. If you’re unsure how to start, it’s wise to delegate this task to a professional marketing agency to get the best out of your social media. Plus, it’ll be more cost-effective than employing a marketeer full time.

Social Media Audience

However, be mindful of what platforms you are investing time and money into, because each platform attracts a different demographic. 

  • For instance, Facebook is reaching its peak and losing its attraction to the younger generation, while remaining a preference amongst the older generation. 
  • Teenagers are devoting more of their social media time creating and watching videos on the rising star, Tik Tok. 
  • And Instagram is one of the most rapidly growing platforms for the under 30s. 

Compelling Content

Sparse social media pages do little to arouse the interest of social users who are inundated with streams of creative and engaging content every day. According to Statista, social media users are spending up to 135 minutes a day on social media, and it’s gradually rising. What keeps people engaged is new exciting content and the comments that follow. To make a stir on social media and reach your audience, you must create the content they crave. Whether it’s to help, offer, share a discovery, inspire or entertain – figure out what your audience wants.

Customer Relations

“If the content is king, then conversion is queen.” – John Munsell

Instant online chat on social media (and your website) is excellent for people who want a fast response (which is everyone). With more businesses prioritising customer service online; it’s expected your business will follow suit or risk falling behind. With company employees on hand to answer queries, solve issues, track parcels and so forth, it builds brand reliability and provides customers with on-demand contact, which is what the people in a fast-moving society want. Thus if your customers still rely on waiting via phone in a queue, listening to Celine Dion’s greatest hits, you need to switch up your customer relations department and allocate some of your team to take care of online chat duties. 

For businesses to connect with and motivate customers to buy services and products online and in-store, social media platforms are still essential as ever. With the guidance above, focus on the platforms where your customers are present, take time to devise regular, thoughtful content and offer users a chance to speak to you or an employee over chat to improve customer relations.