It’s always bugged me how people “in the know” speak in particular lingo… they jargonise what they say to make life as hard as possible for “outsiders” who want to just get a little information to understand something. As you will have noticed from most of my posts I try to avoid jargon like the plague and if I really need to use it will explain it in simple terms too. Anyway this week I was upset by a few posts I’ve found (I won’t name names though) … So I got to thinking about what SEO terms are commonly used in the trade but probably aren’t understood by the average website owner or user. Today I want to share some of the list with you:
SEO – Search Engine Optimisation
SEM – Search Engine Marketing
SERP – Search Engine Result Page
ROI – Return On Investment
PL – Paid for Links
PPL – Pay Per Lead
ISP – Internet Service Provider
CSS – Cascading Style Sheet
HTML – HyperText Markup Language
PPC – Pay Per Click
CPM – Cost Per 1000 Clicks
CTR – Click Through Rate
CPA – Cost Per Aquisition
SSI – Server Side Includes
SSL – Secure Sockets Layer
PFI – Pay For Inclusion
DR – Data Range
B2B – Business 2 Business
B2C – Business 2 Consumer
DTC – Direct 2 Consumer
IBL – InBound Links
WYSIWIG – What You See Is What You Get
KW – KeyWord
-KW – Negative KeyWord
Hopefully this covers most of the short-hand we use in SEO. I’m sure there are more floating around, if you find one feel free to comment it below.
One Last Thing
I would like to mention that BoagWorld (a PodCast / Blog for Website Owners) has posted my article on “hiring an SEO” – so headover there to leave a lovely comment … or to keep the argument flowing there seems to be going.