Building a website can be an exciting time. It’s a testament to the brand you’re about to build. It will undergo changes as you dynamically grow and shift your business plans, as the years pass on and you measure your success or failings based on the metrics most important to you. But for now, you’re happy with the design, the utility and the availability of your website. But how do you ensure that it generates organic traffic as well as traffic you personally develop through your own promotional efforts?

Are the days of people simply ‘coming across’ what you have to offer over? Or can you optimize how they might find your work, and potentially help you generate those clicks into a form of finalized income? Fear not, for in this article we hope to both inform and assuage the fears you might be having when running your own project for the first time. Perhaps more than registering the business name, purchasing the domain or even developing a product, seeing your website good to go can feel like one of the most defining ‘we’re ready’ moments you may have for your brand. This feeling can be bittersweet because it often comes with the ‘now what?’ set of emotions we are all familiar with.

With the following advice, we hope your ‘now what?’ questions are settled:

Cross-Promotion

Cross-promoting with other websites can be an excellent method of gaining access to a higher pool of available readers or users. Approaching websites similar to yours could potentially help you find networks of websites that all inform one another and share visiting metrics, contribute to shared posts or even review one another’s items. Sign up with an SEO firm for hosted affiliate content can not only help your website stand out with more frequent and quality published content, but with targeted ads that your users might find useful, especially coming from a voice such as yours.

Cross promotion can open you up to plenty of new opportunities, even if you have to take one for the team initially and perhaps offer discount codes for those visiting certain other platforms in order to potentially gain new viewership.

SEO

Search Engine Optimization is among one of the best methods of having your website seen. A layman’s description of hosted SEO is simply. Put simply, it helps you publish your content in ways that is true to your original vision, but can be seen as preferential to a search engine’s keyword algorithms, allowing users to naturally come across what you have to show. And that’s right, the aforementioned SEO affiliate marketing is something you can also benefit from if you have your content placed within the right portals. It’s a harmless, targeted and extremely cost-efficient method of expanding your reach naturally, and with a healthy dose of goodwill. So why not get involved?

Availability

It’s blatantly obvious that for a good fisherman’s trawler to achieve its goal of catching a certain quote of fish a day, the net that is thrown must be in good condition. It mustn’t be thrown when sporting holes, when not fully connected to the boat, or when the winching mechanism is completely stuck and in heavy need of a good oiling.

If your website is the net and the visitors are your fish, it’s important to consider how the availability of your website must be maintained and present at all times. You must open your website to worldwide viewing, even if you don’t ship your products or services to certain countries. You must ensure you use a reliable hosting platform with good security. You must analyze the metrics to ensure you know when to post your content for the maximum reach. It all has an effect. This is where premium website support can serve as the lubricating oil.

Some of these best practices you will learn over time, some are common sense. But none of them can continue without website availability.

Cohesive Offering

Offer a product? Place your website URL in the packaging, and have your customers sign up for an account. Offer a service? Find a way of doing the same. No matter what separate offering is on the table from your firm, ensure your business is always redirected back to in the eyes of your clients. Be sure that it serves as the main hub of your business. It’s then and only then can you potentially gain the full scope of your audience no matter where and when it’s built. Remember, brands need to be cohesive, and the bulk of that starts online.

With these tips, your website should be on its way to acceptable viewership.

Featured Photo by Venveo on Unsplash