Online Marketing Success by Embracing Marketing Automation

Inbound marketing is an amazing methodology, and equally amazing is the marketing automation that facilitates the various components of inbound marketing. If you have a limited staff and want to carry out the magic of inbound, marketing automation tools come to your...

Dealing With the ROT

In my latest post for Smashing Magazine I explore how to deal with redundant, out of date and trivial content. Don’t check your feeds as much as you should? Signup to my bi-weekly newsletter instead. Don’t check your feeds as much as you should? Signup to...

Content Analysis tools: Audit your marketing strategy

We all want to know as much information about our site’s evolution as possible. Content analysis is even more precious as it can determine how well we rank in SERPs and how often we determine the audience to come back for more. Even if there are numerous...

Finding The Perfect Length of Blog

The most common question I get from new website owners, where the website contains a blog, is “how long should each blog be?” It’s a question that there isn’t actually a definative answer for, primarily because each website and audience wants...

Top 4 Strategies to Generate Traffic to Your Website

If you have ever wondered if there was a secret formula to driving traffic then you are in luck. No, there isn’t. See, now you don’t have to worry about whether or not there is some secret online traffic software that you can just plugin in the name of...