Writing copy isn't easy, it is time consuming, it requires passion for a subject, expertise in an industry and did I mention time. It also requires you to be literate! All that being said, if you can plough in the time yourself either as an SEO, can afford your staff's time as a manager or team lead then awesome you probably should - its you and your team that will be best … [Read more...] about Do Copywriting Services Work? and What to look for – 5 Tips for find Copywriters
Believe it or not, this blog is 10 years old! Whoop whoop. Technically it was also my business (andy kinsey designs) back when it was started but that still counts and its gone through 101 different guises. Every few 6 to 12 months it's had an overhaul, as my experimental playground - I mean what SEO wouldn't on a site they have 100% free reign on - and it's changed domain a … [Read more...] about 9 Tips from 10 Years of Blogging… What I’ve Learned
Do you want your readers to be compelled to read your content? Do you think your writing is a little boring at times?Writing amazing content isn't the easiest thing to do, there are many factors as to why someone will want to read your content - or not. But there is one overwhelming thing you can do to make your content that little bit more attractive to your potential … [Read more...] about 10 Easy Ways to Write Fascinating Content Will Want to Read
Andy often refers to "Content Organisation" as Information Architecture, but that sounds a bit complicated for what in essence is just saying "where do things belong" - that said Andy does tend to deal in websites with thousands of pages (so I may let him off with his jargon this time). Content Organisation is VITALLY important to any website's success, but especially for those … [Read more...] about Why Content Organisation is VITAL!
The about us page is where irrelevant content goes to die. Often it shouldn't exist at all. But when it does, let's at least make it useful.Do you have an about us page? The chances are it is less than useless.For a start, what is it for? I mean, your entire site is ‘about you’. Why do you need a dedicated about us page? It doesn’t make sense.The truth is most about us pages … [Read more...] about How to create a better about us page