Apple and U2 – Push Marketing Goes Bad

With the launch of a new range of Apple iPhone’s, Apple forced 500,000,000 iTunes account holders to recieve the new U2 albume Songs of Innocence. There was no purchase, no request for permission to accept the download, nor permission to add it to devices. The...

Introducing Canva for Social Media

Around a month ago I was introduced to a new online tool / app called Canva by Guy Kawasaki, Peg Fitzpatrick & Mari Smith in a Google Hangout. Its a simple tool that runs through your web browser and is Free to use – it’s like photoshop but without the...

The impact of Brand storytelling

Remember when your were just a kid and your grandparents would sit you down and tell you this “true” story about some other kid just to get you to wash your teeth or eat your peas ? Well that was a brand storytelling just as any other that a company uses...

Quitting the Social Media Treadmill – JUST DO IT

When you think about promoting your business online, most people will think “social media” is the way to go – They will have heard the stories of how social media has led to companies being valued in the Billions and how companies have made billions...