How can you create a trustworthy brand? If people don't trust you, you are likely to find it difficult to get them on your side. They won't want to read what you have to say, buy your products or use your services if they think that you can't be trusted. Making a brand trustworthy can take time, especially if you haven't yet established your brand properly. However, there are … [Read more...] about Ensure Your Brand Is Trustworthy with This Advice
Whatever your business venture, from selling weird and wonderful items online to a straightforward service for customers and clients, the tone and brand is everything. When you are creating a business image, it needs to be consistent, despite the platform it is on. And when we work online, we can have a lot of control over the brand, but what happens when we step into the real … [Read more...] about How to Match Virtual Reality with Reality! Providing A Consistent Business Image On And Offline
Did you know... 31st January is "Inspire Your Heart With Art Day", it's the day that in 1849 that the Corn Laws were abolished in Britain, in 1865 Congress passes 13th Amendment, abolishing slavery in America, its Backward Day, and in 1961 Ham the space chimp returns to earth safely.But what's this got to do with you and your business?Planning is Everything in Business & … [Read more...] about Every Day’s a Special Day – Celebrate Them, Promote Your Business!
Towards the end of last year I asked clients I worked with a simple question "what are you struggling with?" The universal reply was that they wanted to reach a bigger audience, but after a few follow up questions it turns out they actually wanted to reach a better more qualified audience that was more likely to engage and switch from being a potential customer (or service … [Read more...] about 5 New Years Resolutions for Small Businesses & Social Enterprises
I am delighted to write today that I have been shortlisted for 3 awards, 2 at the UK Blog Awards for this blog and 1 at the Made in Manchester awards for the work I have done. The Made in Manchester Awards celebrate excellence in innovation, entrepreneurial spirit, training and development and leadership in Greater Manchester. The awards are based … [Read more...] about SEO Andy – Shortlisted for 3 Awards!