Search Engine Optimisation

With just 15 days left until the New Year I thought I would give you yet another list!!! This time not quite so harsh to follow. Doing just one of these a day (maybe two or three if you want a day off) is the simple way to improve your search rank.

1. Create meaningful title tags for each page
2. Make use of the description meta tag
3. Make use of the keywords meta tag
4. Try to implement SEO URL’s
5. Improve your navigation (make your site easy to follow)
6. Use keywords for both internal and external linking
7. Improve use of header tags
8. Use Alt tags for images
9. Can you shave bytes from your images? if so do it
10. Use your robots.txt file effectively
11. Beware of using rel=”nofollow” links
12. Use social networks effectively
13. Use effective call to actions
14. Create good copy
15. Promote your site where possible – but be responsible

The keen eyed amongst you will have noticed I have previously covered all of these topics at www.andykinsey.com in the past few months.