I want to share a quick story with you about the Myth of the Landing Page. I want to dispel the myth that you only need to SEO your homepage and landing pages. Each month I receive a number of emails from small business owners saying that they have optimised their landing pages but they still are [...]
Continue Reading →Lets you and I take a imaginary trip, on this trip you are the owner of a small business with an e-commerce website looking to improve and maintain the growth of website traffic and ultimately revenue. You want to really push the company forward but are unsure where to start with optimising your website to put it [...]
Continue Reading →On November 3rd (2011), Google announced the official roll out of it’s latest search update. Some have dubbed it Google Panda 2.5, others Caffeine 2.0 – my view is more towards the later, and here is why. In a blog post announcing this update, on the Official Google Blog, there is a lot of talk about fresh [...]
Continue Reading →Putting it simply, sitemaps allow web-masters and website owners to help direct Google (and other search engines) to index their web content optimally. In the simplest form a Sitemap is an XML file listing a set of url’s of a given domain, usually with some extra meta data about each url. The meta data that usually surrounds [...]
Continue Reading →It’s always bugged me how people “in the know” speak in particular lingo… they jargonise what they say to make life as hard as possible for “outsiders” who want to just get a little information to understand something. As you will have noticed from most of my posts I try to avoid jargon like the [...]
Continue Reading →PageRank is something which I have avoided talking about for most of my work in SEO. The reason for this is quite easy to explain. Every website owner (unless in the know) believes PR is the be all and end all of search ranking, and that it is EVERYTHING Google considers! … Well I’ve news… You are Wrong!
We ask Matt Cutts for his opinion! … see what he says here!
Continue Reading →Should I out link? I’ve heard out linking is like leaking authority from my site… for FREE!! This is one of my favourite question at the moment, and i’m asked it many many times a week. Think about it there is nothing more natural thank Linking Out. Look at the Internet, think about if there [...]
Continue Reading →In the world of Search Engine Optimisation you are likely to find the most commonly believed tip to getting top search ranks for websites is Keyword Density. However, getting this correct is important, but in your haste you may neglect a few things, one of which is your navigation. Ok, so design can draw a [...]
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