When Google made personalised search a reality by introducing Google+ results into Search, creating “Search, Plus Your World” (or Search+ for everyone outside of the Googleplex), the world went mental. To recap, when you do a search on Google.com now you don’t just get global results, you also get personalised results from your Circles on [...]
Continue Reading →With the escalating competition in the web arena, it has become more important than ever to improve your SEO methodologies and take them to a higher level. The success of your website depends on how well you portray it before search engines and target visitor. Although there is a need to adopt new methods for [...]
Continue Reading →Search Engine Optimisation is a fickle business, I hear moans all the time from “seo experts” and website owners that Google did this and Bing did that and subsequently they have no visitors … oh this is the hardest year ever to be an SEO … etc. Whilst not denying this year and the previous [...]
Continue Reading →Trends are something that can and do make a huge difference to our every day lives. Each year more and more retailers take advantage of trends, to the extent that we now are seeing (and sometimes complaining) about the continual seasonal products stacked on the shelves of supermarkets. For example in early September, John Lewis stores were [...]
Continue Reading →On November 3rd (2011), Google announced the official roll out of it’s latest search update. Some have dubbed it Google Panda 2.5, others Caffeine 2.0 – my view is more towards the later, and here is why. In a blog post announcing this update, on the Official Google Blog, there is a lot of talk about fresh [...]
Continue Reading →Have you ever signed up to one of those online dating sites? It took me a couple of hours one wet Sunday afternoon to complete the profile, and in the time it took me to run to the loo, the site searched for my closest matches. Much to my disappointment, it found only one – one match in [...]
Continue Reading →This post is the product of a recent spate of enquiries I received, in essence each wanting to know How to optimise Google Places. However, my experience is that Google Places is pretty hard to optimise, this is because Google wants all businesses to supply the same data (great) and it will then bring your result [...]
Continue Reading →It isn’t very often a marketer will send away his readership to other websites in the same niche. But I like to break the mold, some of the time – ok shush a lot of the time! Anyway here are my 5 favourite SEO Blogs, I hope you enjoy them and get something constructive from [...]
Continue Reading →When writing content something we are all guilty of is “second guessing“, if you don’t understand what I mean think about this – When you blog about something you think people will want to read, you are second guessing the wants of your audience. Second guessing can be good and bad, it depends how well [...]
Continue Reading →With this blog about to hit 2 years old, whoop!, I began to think more and more about legacy content. I’ve posts that haven’t changed since they were written since that date – most of the stuff is now out of date … so I have asked myself a question I always ask my own [...]
Continue Reading →As a website owner or internet marketer, you’ll probably know the profitability of a website and what it sells is based on conversion rates. Increasing this by just 1% in some cases can mean millions extra income, for others a 50% increase will mean a larger profitability such that the company can survive – obviously [...]
Continue Reading →If you are an online retailer you no doubt will be aware of the value of marketing your website in the correct way to drive sales and loyalty. However there are several simple ideas that are overlooked when it comes to marketing your business in the minds of your user. Focus on Customer Service By [...]
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