Many of my recent discussions have been about SEO Local Search. This in turn lead to my recent post about best practices when setting up Google Places for your business. But one of the more contentious and rapidly more talked about factors in local search is our lovely friends at the Yellow Pages and Thomson Local. Dont forget [...]
Continue Reading →Over the past few years there have been many logo redesigns, from twitter to hotmail to microsoft office. But have they all been a success? or have they flopped and gone pretty much unnoticed? Below are some examples of logo redesigns, which do you think have mad the service and company appear improved or better [...]
Continue Reading →The name of your company can decide it’s future, if it’s a shop it can mean people will walk past or walk in, if your an online business it can instill trust or fear into a user – whatever your brand name it is the most important of any business and choosing the perfect brand name isn’t [...]
Continue Reading →One question I’ve been asked and asked my self time and imte again is just what effect will Google Instant have on the search market, will people even like it. However, It isn’t really a question of liking, you can turn it off but for “normal people” it’s not so clear how. This means stick [...]
Continue Reading →The idea of “brand positioning” may seem a little out of the box, but a brand is about the bigger picture not just an end result. Brand Positioning is the art form of creating or transforming a brand into something that can persuade and realistically demonstrate its relevance to a customer’s daily life to become [...]
Continue Reading →In today’s global market there are companies of all companies and stature, from large globe spanning companies like HSBC to small corner shop businesses … it may not appear at first sight these have much in common (if anything!). However scratch the surface and you will see that no matter what the company size they [...]
Continue Reading →Now lets face it Yahoo isn’t that big of a deal really…we all know shares plummeted and the company didn’t make much money.
We take a look at the reasons behind this purchase and take a look at the history of the deal.
Continue Reading →Last week it came to light that Google and Microsoft once again were doing battle over a large amount of internet territory. Except this time it wasn’t Verizon Wireless (Verizon are a huge american ISP), but rather who would become the search partner for Twitter! Now we (in the Internet business) have long known Twitter [...]
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