Lets you and I take a imaginary trip, on this trip you are the owner of a small business with an e-commerce website looking to improve and maintain the growth of website traffic and ultimately revenue. You want to really push the company forward but are unsure where to start with optimising your website to put it [...]
Continue Reading →One of the things I love about my job, both as a marketer and designer, is that I get sent little sneak previews of websites being made. One which I’ve kept my eye on recently has been the BBC homepage makeover, they are moving from what can only be described as dull and boring to [...]
Continue Reading →As a website owner or internet marketer, you’ll probably know the profitability of a website and what it sells is based on conversion rates. Increasing this by just 1% in some cases can mean millions extra income, for others a 50% increase will mean a larger profitability such that the company can survive – obviously [...]
Continue Reading →Ok so I’ve been playing in Google Labs for some time… I say playing because unless your GMail (Google Mail) most of the things in the Labs are fun and will never “graduate” into the real world of Google… or do they? Basically the Labs are a place where small projects (generally projects attached to [...]
Continue Reading →Over the past few weeks I’ve found that more and more people are asking for a full website redesign… When it is my belief they should actually be asking for their site to be fully SEO optimised, especially during this time of recession. Now i’m not saying every case that a redesign isn’t what is [...]
Continue Reading →With just 15 days left until the New Year I thought I would give you yet another list!!! This time not quite so harsh to follow. Doing just one of these a day (maybe two or three if you want a day off) is the simple way to improve your search rank. Create meaningful title [...]
Continue Reading →So this week I’ve been walking around the shops, watching people smile as over the tannoy comes a Christmas song they like. I’ve seen music channels play more and more of these songs too. And of course lets not forget the Christmas decorations have finally gone up… even though I persist they don’t quite look [...]
Continue Reading →Final section of Appendix B, “at last” I hear you say. Well if you didn’t or even if you did, take a deep breath keep reading and enjoy the fact there is an Appendix C and D in the pipeline. These are about Social Networking and also how to make your blog SEO friendly. Dealing [...]
Continue Reading →Appendix B is in three parts, this is due to the level of detail I wish to supply and also because I wish to keep these blog posts of a “sensible” size. This hopefully means you can digest information I give. Although in general terms page content is about the whole page, in this section [...]
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