In this post at the risk of becoming a news type I wanted to clear some crap up about the latest round of privacy updates from Google. Over the past few 24 hours I’ve read countless articles and opinions about how “scary” this is and with lots of news lets claiming a “backlash” against Google [...]
Continue Reading →Selling online is not easy normally, and even less so in this economic down turn. But with the use of 10 simple seo secrets to online selling you can not just improve your online sales by a few percent but by a huge amount. It’s About The Product! Just because you spent hundreds or thousands [...]
Continue Reading →The pace of innovation over the past decade or so has been amazing. Do you recall 1999? Sure you do, when Google didn’t rule the world and Lycos or Altavista was the search engine of choice? Think of the mobile phone you had, did you even have one? If you did no doubt it was [...]
Continue Reading →Search Engine Optimisation is a fickle business, I hear moans all the time from “seo experts” and website owners that Google did this and Bing did that and subsequently they have no visitors … oh this is the hardest year ever to be an SEO … etc. Whilst not denying this year and the previous [...]
Continue Reading →Not so long ago the question businesses were asking was “Why should I waste my time and money on social media?”. The question they ask now is “Where should I invest my time and money on social media?”. That’s a dramatic change of attitude in a relatively short space of time – less than two [...]
Continue Reading →Google has for sometime been telling the world the load speed of a page is being (to some extent) taken into consideration when ranking a webpage. This make sense, when you take the idea of search engines wanting to make people happy, people are happy online when things appear very quickly and they don’t have [...]
Continue Reading →AdWords, the most popular PPC advertising platform, is a complicated system, but it many ways it functions similar to an ordinary auction. The infographic provides a great visual aid in helping those with little or no knowledge of PPC understand the AdWords bidding process. What’s interesting to note is that advertisers with high Quality Scores [...]
Continue Reading →I want to share a quick story with you about the Myth of the Landing Page. I want to dispel the myth that you only need to SEO your homepage and landing pages. Each month I receive a number of emails from small business owners saying that they have optimised their landing pages but they still are [...]
Continue Reading →Trends are something that can and do make a huge difference to our every day lives. Each year more and more retailers take advantage of trends, to the extent that we now are seeing (and sometimes complaining) about the continual seasonal products stacked on the shelves of supermarkets. For example in early September, John Lewis stores were [...]
Continue Reading →Yesterday, Google+ released the long awaited Google+ Pages for Business … whoop! But it was more of a damp squib than a celebration, as people began to create them we soon realised that something wasn’t right. The pages were being created but they look exactly like normal profile pages. Here is my own Google+ Profile [...]
Continue Reading →One of the things I love about my job, both as a marketer and designer, is that I get sent little sneak previews of websites being made. One which I’ve kept my eye on recently has been the BBC homepage makeover, they are moving from what can only be described as dull and boring to [...]
Continue Reading →On November 3rd (2011), Google announced the official roll out of it’s latest search update. Some have dubbed it Google Panda 2.5, others Caffeine 2.0 – my view is more towards the later, and here is why. In a blog post announcing this update, on the Official Google Blog, there is a lot of talk about fresh [...]
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