And so I ran into a corner and cried, or maybe I just went and did lots of research, across many websites, asked other internet marketing peoples and well stuck my head into the books. What quickly has become clear is that no body really knows exactly how to get into Google Sitelinks. However, it is equally as clear that there are certain things you can do to improve your chances of getting Google Sitelinks.

For those who don’t know, Google Sitelinks are those 2 to 8 links below what is generally a number 1 website for a given keyword or phrase. For example the 8 links below the top result when you search “google“. The importance of these links to websites can vary, though it is clear they can really help websites – equally if the sitelinks aren’t where you think they should be it could be argued they can harm your traffic … it is for you to decide this.

Anyhow, given the question I have created a list of 15 Easy Tips to help you get Google Sitelinks for your website, these are below. I have also published 5 key tips on my twitter, see here.(@andykinsey).

15 Easy Tips for Getting Google Sitelinks

1. Submit your site to Google (you can do so here)
2. Set up Google Webmaster Tools (you can do so here)
3. Create and Submit a Sitemap to GWT
4. Check for broken links (both outbound and internally)
5. Have a clear website structure (think pyramid layout)
6. Each section should have a clearly defined “term” to be searched for
7. Check for coding errors (there is no solid proof this will help but it may well do)
8. Ensure your internal links are using “nice” anchor text (not click here!)
9. If you move a page use a 301 permanent redirect
10. Your “sections” should rank consistently well for your selected term (#6)
11. Simple, SEO Friendly and Easy to Use Navigation is key
12. If you are using a blog, use categories and tags
13. Avoid using flash where possible
14. Let your website age, SEO is a journey and not a destination!
15. Content is King! ensure you have top quality content throughout your site.

Now clearly this list won’t ensure you get some of these magical Sitelinks, but it may help you understand what you can do to help your chances of getting them. More importantly the above link will I hope help you improve your overall SEO and so your search ranking, in doing so this will further help your chances and the number of visitors you receive.

Google has spoke about Sitelinks in a blog, they say: Sitelinks are completely automated, and we show them only if we think they’ll be useful to the user. If your site’s structure doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks are relevant to the user’s query, we won’t show them. However, we are always working to improve how we find and display sitelinks.

If you have any other ideas to add to this list, leave a comment below.

How do I get into Google Sitelinks? 15 Easy Tips was written by Andy Kinsey and published on SEOAndy.com SEOAndy.com is an internet marketing blog where you can find free hints and tips to improve your SEO strategy. SEOAndy.com is part of Andy Kinsey Designs, Andy is a designer and marketer from Manchester. Visit http://andykinsey.co.uk

Anyway, today I want to share a number of tools I use or used to use for SEO. Most of these are of former use as I’ve found the tool within another tool or there is an easier or better tool available, but that doesn’t take away from the nature of these being quite amazing SEO tools – it just means it may take you a little longer to realise various SEO factors. These tools are aimed at website owners in the main, however the tools can be used by anyone and are used within the Internet Marketing industry. Best bit of all is these are all free!

SEO Tools for Website Owners

Website Grader

Website Grader – 5 STAR
This tool is constantly updated an includes various factors such as number of inbound links, number of indexed pages, date of last crawl, checks meta tags, image alt tags, heading tags, gives advice on various other factors and one of its best features it allows you to compare your site to others easily. – One of the biggest draws for website owners is there is no coding involved at all. – Website Grader then gives you a total score based on your site and external factors including related twitter accounts, a related blog (if your site isn’t one) & your alexa ranking.

Also checkout these from the same company: twitter grader, facebook grader, book grader & press release grader.

Google Tools

Google Webmaster Tools – 4 STAR
GWT rates as 4 star and not the top of the pops because of one factor, you need to have some technical knowledge (you either add a line of code to your site or upload a file via ftp) so this tool maybe out of reach of some website owners. Once you’ve verified your domain by these means you can start to see various factors surrounding your site (if your site is new it can take a few weeks or months for anything to show up whilst data is collected) GWT lets you see where your ranking for keywords and phrases, shows your how important these terms on your site appear to google, your crawl rate & set the rate of crawl, your website targeting market (eg UK), number of links not just to your site but each page of the site, allows you to see http and crawl errors, submit sitemap(s), check for malware, check speed of your site and also allows you to fetch as googlebot (a nice tool). So although there is some messing around and waiting this bunch of tools is top notch. Also Google release articles on a regular basis about how search engine optimisation can work and what google are doing at the moment (and don’t forget the youtube webmaster channel from google!).

IWebTools

IWebTools – 3 STAR
This is a set of tools and is ranked in a lower manner as unless your paying you don’t get them bunched together nor are you able to store the data. However tools such as pagerank checker, link popularity, pagerank predictions, multirank checking, speed testing and ping testing there are some nice tools here so IWebTools is really worth a look, right after you’ve seen the other stuff.

SEO Chat

SEOChat Tools – 2STAR
Much like IWebTools but a much larger list of them, my problem with this site is that its not 100% reliable in results it gives (indeed some can appear random) and they are not all strictly SEO factors so you can begin to waster your time here – by the time I suggest this site you should have used the 3 above and not need to see repeat information like this site can give (though its always nice to check things twice)- I advise you use this for double checking things only, thats SEOChat.

SEOMOZ

SeoMoz.Org – 1 STAR
This is one of the most used SEO tools around the web, it is ranked very low in my working because of its you must pay &/or register before certain tools are available and even then they aren’t the most intuitive of things. There are a series of free tools offers by SEOMoz but nothing we’ve not seen in the above, even the paid stuff isn’t much different to the above – my advice is use the free stuff and search for a free version of the other things they ask you to pay for. Another great thing which i think is a better resource than these tools is the blog posts and the forum this site offers.

Have Your Say:

Let SEOAndy know what tools you use by commenting below

Also let us know what you’d like to see in our NEW SEO Book by tweeting with #seoandybook – helping us build a practical seo book.

TOP 5 SEO TOOLS was written by Andy Kinsey and published on SEOAndy.com SEOAndy.com is an internet marketing blog where you can find free hints and tips to improve your SEO strategy. SEOAndy.com is part of Andy Kinsey Designs, Andy is a designer and marketer from Manchester. Visit http://andykinsey.co.uk