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Branding in Action: Kulula

One of the things I like to do, is to watch out for brands which are great. Not because they are well know, but rather because they have fun and make you smile. One of the best brands for this is of course Virgin, each time virgin launch a new part of their company there [...]

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Logo Redesigns – Do they always work?

Over the past few years there have been many logo redesigns, from twitter to hotmail to microsoft office. But have they all been a success?  or have they flopped and gone pretty much unnoticed? Below are some examples of logo redesigns, which do you think have mad the service and company appear improved or better [...]

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How to Promote Your Design Portfolio

Regardless of your niche in design,  from jewellery to painting to graphic design to website design your portfolio online is one of the most important aspects of your business. Getting it right is one thing, getting is seen is quite another. As with all websites without promotion and marketing it is a store front people will [...]

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In Short: Personal Branding on the Web

With Social Media booming, the world of Personal Branding on the web has become something of a hot topic for myself when talking to some clients. Indeed, lets just say there are some interesting thoughts and experiments coming out of these discussions. Today I want us to think about Personal Branding (or public relations) and [...]