Search Engine Optimisation

Make your Website YOURS!

Ever had an issue with problem with someone who has copied your website? All of it or maybe just some of it! It doesn’t matter they took it, without your permission. So today I look at the big advance taken by Google, MSN & Yahoo, and some other friends in early Feb (2009) to help us all out a little.

Canonical Tagging

It’s a pretty simple tag really, and it belongs with the META tags in your head script

<link rel=”canonical” href=”http://andykinsey.com/”/>

Generally the advice is to use this only on dynamic websites, see Matt Cutts initial blog post.

So for example, before url re-writing the links for posts was of the format .com/?p=somenumber in the canonical tagging system this would become .com/ all children would be “owned” by this website.

Warning – becareful use of Canonical tagging especially on large-scale websites, use it incorrectly then your search engine rank can be severely damaged!!! – Not sure? Contact Me for individual advice

Other Options ???

Well yes there are other options, infact in Matts presentation (see his blog linked above) you will see he advises that if you can first exhaust other options in preventing duplicate content, both within your own website and from other websites.

However, since we can’t help you with removing duplicates from your own site other than the above tagging system I suggest that you use the following steps.

1. Check if someone has copied your site, in part or full using CopyScape.
2. Contact Site Owners / Editors (use whois to find the owner if you can’t contact through the site itself).
3. Contact the websites host (again use whois for this).
4. Contact a the Search Engines (through webmaster portals), tell them what you have found and mention you are of course the real owner. The effect of doing this maybe limited but at least you are alerting them.
5. Actually this should be – 1,  re-write / re-script your content. This should be done on a regular basis anyhow.

Others Who Read This, Also Read:

• External Content Duplication – Done Right
• SEO Tips – Part One
• The Website Owners Role
• Website Redesign Checklist for SEO
• Christmas Giveaway

Comment from andy - March 23, 2009 at 11:15 pm

When I asked @mattcutts about this blog he said http://twitter.com/mattcutts/status/1378516005

Comment from Timothy - April 13, 2009 at 10:06 pm

This is a great reference. Thanks for posting. I will definitely be looking into this more indepth over the next few days. If you have any other great references for the set up for SEO, that would be awesome. Thanks.

Comment from andy - April 13, 2009 at 10:10 pm

I will post something quite soon about the initial setup for SEO…until then
I suggest you may wish to read my SEO Tips Series (links inside here)
http://andykinsey.com/2008/10/